Shortcut is the shortest way from the real world to the online universe. It seamlessly combines image recognition and QR Code scanning in one app.
Image Recognition and QR Code Scanning
Shortcut uses ultra-fast image-recognition technology. It connects real-world objects such as magazines, newspapers, billboards, products and other Shortcut-enabled items with a cool online experience.
Shortcut was the first app to seamlessly combine image recognition and QR Code scanning in one app. Just point the camera at the object. Shortcut will automatically detect whether it is a QR Code or an enabled image and brings you directly to the dedicated online experience.
This is unique about Shortcut
- Automatically remembers the scans in your mobile history and optionally on Evernote - you only need to scan once
- First scanner that stores QR Codes to Evernote
- If Evernote is enabled, it syncs to all your devices
- Seamlessly uses image recognition and QR Codes
- Easily lets you share your scans with your friends via Email or social networks
- Available in multiple languages, English, German, French, Italian, Finnish, Russian, Spanish, Swedish, and Dutch
Download the App for free
EVERNOTE and the Evernote Elephant logo are trademarks of Evernote Corporation and used under a license.
Switzerland's biggest cooking magazine Betty Bossi with a circulation of over 800k is using Shortcut already since more than three years. Readers can scan every recipe in the magazine and keep it as a collection on their Smartphone or store them to Evernote. Moreover, the recipes can be shared, which in turn increases the visibility and subscribed readership of the magazine. Betty Bossi also links some recipes to their online store in order to sell the required kitchen gear needed for the preparation of the recipes.
Women's magazine Annabelle
Switzerland's first women's magazine Annabelle is using Shortcut. Readers can discover links and addresses of newly-opened shops and restaurants. This generates value for both the readers and the commercial customers. Moreover, readers can scan every page of Annabelle in order to store them on their Smartphones or share them with friends. Every mobile response includes a link for online subscription possibility.
Austrian newspaper KURIER
KURIER as one of the most read newspapers in Austria uses Shortcut to bring its readers beyond print. Readers can discover videos and other additional digital content to some selected articles. As for all Shortcut supported titles, readers of the KURIER can share and archive articles electronically. KURIER also offers their advertisers the possibility to add additional digital content to their ads and generates additional ad revenue with this.
IWC customer magazine Watch
The Swiss watch company IWC is using Shortcut for its quarterly customer magazine Watch. Readers can explore additional digital content such as videos relevant to the written stories. Naturally, readers can also get information about new watches from the house. This creates not only value for readers and the company, but also increases the luxury image of the brand because of the fact that Shortcut does not interfere with the design and layout of the magazine. Other technologies that require a Code or a special tag would harm the precious overall appearance of the magazine.
Tekniikan Maailma - technology and car magazine
Tekniikan Maailma (TM) is the biggest and most valued technology and car magazine in Finland with a circulation of over 120k. TM’s trusted and independent tests and comparisons are well known and help consumers to make right choices. TM produces videos for almost all tests. With Shortcut they can bring these videos - but also more content such as pictures and links - to readers of the printed magazine and thus enhance reader experience. Also, in some cases, readers can access related articles from the archive via Shortcut.
Olivia – lifestyle magazine
Olivia is one of the leading lifestyle magazines in Finland targeted for 25 – 35 year-old women living in urban areas with a circulation of over 42'000. With Shortcut, Olivia readers can enjoy various digital content such as videos, reviews, how-to-do instructions, pictures from events, cooking videos, and much more. Also direct purchasing of selected products is made easy with direct access to web stores via Shortcut. Marjaana Toiminen, CEO for Bonnier Publications, says: “For me Shortcut is about engaging the audience”.
Event. - Magazine
Event is a free magazine of Lippupiste (Ticket Corner) which is published 6 times a year including all events for the upcoming months and it has a circulation of over 1 million. With Shortcut, readers can easily find more information about concerts, artists, or events and always have a direct access to purchase tickets. Using Shortcut, Lippupiste can offer their readers a better experience by making it easier to access more information, buy tickets and let readers share cool events easily.
Costume - fashion magazine
Costume is a new fashion magazine launched in August 2012 and targeted for large-budget fashion consumers - fashionists. Bloggers and readers are participating actively in the production of the magazine and with Shortcut it is easy to link readers of printed magazine to the online blogs and fashion sites. Also, digital content such as videos and extra pictures are playing an important role when enhancing reader experience with Shortcut.
Real-estate ads of Huoneistokeskus
Huoneistokeskus, part of Realia group which is the largerst real estate agency in Scandinavia, always has a full page advertisement in Helsingin Sanomat Sunday issue. With Shortcut, they connected the most valuable real estates in sale, called Huoneistokeskus Unique, directly to mobile optimised info pages.
Isku, the leading provider of interiod design and office furniture in Finland, started to use Shortcut in their print advertising and free catalogues. They have activeated e.g. summer furniture catalogue and regularly use Shortcut in their nation-wide newspaper advertising. Isku Group is a Finnish family company that provides interior design and furniture solutions both for consumers and for offices.
Rautakesko activated their spring and summer catalogue with Shortcut. How to-videos and product info were connected directly to the pages of the catalogue. They will continue to use the service in all their print advertising. Rautakesko is one of the five largest companies in the European building and home improvement market and leading the market in in Finland. Rautakesko is part of K-Group, K-Group, whose retail sales totalled about €12 billion (VAT 0%) in 2012. The K-Group employs around 45,000 people. K-Group about 2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus.
Discover the new BMW 3
The car manufacturer BMW made the promotion material for the launch of the new BMW 3 Gran Turismo interactive with Shortcut. Consumers could explore the car in different colors, define various wheel designs, see how the car looks with lights switched on, transform the interior to see how much space it has, and explore the fancy interior details. It engaged consumers and left room for creativity. A real high-quality ad.
Win a flight with edelweiss air
The Swiss airline edelweiss air created an interactive ad with Shortcut by connecting their billboard to mobile sweepstakes. By scanning the ad with Shortcut, consumers could directly enter their email address and participate to win an oversea flight to Tampa Florida. Edelweiss in return increased its newsletter database, its Facebook likes and was able to provide much more information with the extra mobile advertising space.
Introducing the 2014 Mitsubishi Outlander
In order to introduce the 2014 Outlander, Mitsubishi has chosen Shortcut to lead potential customers from the billboard to all the great features the car has to offer. By scanning four different icons - standing for design, safety, ecology, and accommodation - consumers could get more information about those topics. Choosing their favorite colors, view trims and options, etc.
Get reduction on Giorgio perfume
Giorgio Armani (together with the retailer Manor) offered a price reduction of 20 Swiss Francs on any of its perfumes or cosmetic products. To get the reduction, consumers scanned one of the billboard ads with Shortcut. Besides the mobile coupon, consumers also got information about the closest location of the store where they could redeem the coupon.
Free tickets with Swisscanto
Swisscanto, a Swiss Investment Foundation made their advertisement campaign more engaging by offering tickets for Switzerland’s financial fair once the user scanned one of their ads with Shortcut. At the same time a video interview of Peter Bänziger, Chief Investment Officer Swisscanto Group, showed some valuable information on the stock market and how to invest money.
Designed for your business
Prices per month
Full Access to Shortcut Manager
Auto upload publications via FTP
Upload unlimited pages
Unlimited reader requests
Online customer support
This pricing may be different in your country. Contact us or your local reseller for more information.
Shortcut Media connects the offline world to online experiences using various technologies such as image recognition, QR codes, NFC in order to create Shortcuts that make existing processes easier, cheaper, more time-efficient, and more fun.
For this, we offer complete solutions from the creation of a Shortcut and the actual online experience to real-time analytics. Visit our cases section to see the Shortcuts that are best suited for you and get inspired.
Creating Shortcuts is our mantra. Besides our core business, we try to find wherever possible a smart Shortcut. If you want to find out more, check out our Facebook page http://www.facebook.com/shortcutapp
Shortcut Media was founded in July 2012 as spin-off company of kooaba, the world-leading provider of image recognition technology.
Vision and Mission
We believe that with the raise of mobile Internet, interactivity from offline to online will be ubiquitous and will be an integral part of our daily life.
We see advantages in this technological change and use it in order to create Shortcuts that make existing processes easier, cheaper, and more time-efficient.
Our official offices are located in the center of Zurich, Switzerland, but we love the idea of working paperless and remote.
In order to create a good karma in our company and in the relation with our customers, we try to live and work according five values.
1) Customer focus - make customers happy
2) Less is more - make everything as easy and lean as possible
3) Trust - we trust each other and we trust our peers
4) Freedom - having the freedom to work, live, and think unrestrained results in the best output
5) Team - we are smart, honest, loyal, humble, and passionate
CEO, co-founded Shortcut, before: 6 years CEO of kooaba, which he co-founded with his friend Till Quack; PhD at ETH Zurich in Computer Vision; passionate off-shore sailor;
CTO, co-founded Shortcut, before: 3 years Software Engineer at kooaba; 2 years Software Engineer at Restorm, Studied Information Technology at Hochschule Rapperswil; passionate windsurfer;
Senior Software Engineer, before: CTO at Rightclearing; 5 years Senior Software Engineer at Restorm, Studied Computer Science at University in Bern; passionate skier;
Managing Partner, responsible for business development and market expansion.
Managing Partner, responsible for marketing and communications as well as key account management.
Board of Directors
Director of the board of multiple startup companies