Cooking magazine Betty Bossi

Switzerland's biggest cooking magazine Betty Bossi with a circulation of over 800k is using Shortcut already since more than three years. Readers can scan every recipe in the magazine and keep it as a collection on their Smartphone or store them to Evernote. Moreover, the recipes can be shared, which in turn increases the visibility and subscribed readership of the magazine. Betty Bossi also links some recipes to their online store in order to sell the required kitchen gear needed for the preparation of the recipes.

Women's magazine Annabelle

Switzerland's first women's magazine Annabelle is using Shortcut. Readers can discover links and addresses of newly-opened shops and restaurants. This generates value for both the readers and the commercial customers. Moreover, readers can scan every page of Annabelle in order to store them on their Smartphones or share them with friends. Every mobile response includes a link for online subscription possibility.

Austrian newspaper KURIER

KURIER as one of the most read newspapers in Austria uses Shortcut to bring its readers beyond print. Readers can discover videos and other additional digital content to some selected articles. As for all Shortcut supported titles, readers of the KURIER can share and archive articles electronically. KURIER also offers their advertisers the possibility to add additional digital content to their ads and generates additional ad revenue with this.

IWC customer magazine Watch

The Swiss watch company IWC is using Shortcut for its quarterly customer magazine Watch. Readers can explore additional digital content such as videos relevant to the written stories. Naturally, readers can also get information about new watches from the house. This creates not only value for readers and the company, but also increases the luxury image of the brand because of the fact that Shortcut does not interfere with the design and layout of the magazine. Other technologies that require a Code or a special tag would harm the precious overall appearance of the magazine.

Tekniikan Maailma - technology and car magazine

Tekniikan Maailma (TM) is the biggest and most valued technology and car magazine in Finland with a circulation of over 120k. TM’s trusted and independent tests and comparisons are well known and help consumers to make right choices. TM produces videos for almost all tests. With Shortcut they can bring these videos - but also more content such as pictures and links - to readers of the printed magazine and thus enhance reader experience. Also, in some cases, readers can access related articles from the archive via Shortcut.

Olivia – lifestyle magazine

Olivia is one of the leading lifestyle magazines in Finland targeted for 25 – 35 year-old women living in urban areas with a circulation of over 42'000. With Shortcut, Olivia readers can enjoy various digital content such as videos, reviews, how-to-do instructions, pictures from events, cooking videos, and much more. Also direct purchasing of selected products is made easy with direct access to web stores via Shortcut. Marjaana Toiminen, CEO for Bonnier Publications, says: “For me Shortcut is about engaging the audience”.

Event. - Magazine

Event is a free magazine of Lippupiste (Ticket Corner) which is published 6 times a year including all events for the upcoming months and it has a circulation of over 1 million. With Shortcut, readers can easily find more information about concerts, artists, or events and always have a direct access to purchase tickets. Using Shortcut, Lippupiste can offer their readers a better experience by making it easier to access more information, buy tickets and let readers share cool events easily.

Costume - fashion magazine

Costume is a new fashion magazine launched in August 2012 and targeted for large-budget fashion consumers - fashionists. Bloggers and readers are participating actively in the production of the magazine and with Shortcut it is easy to link readers of printed magazine to the online blogs and fashion sites. Also, digital content such as videos and extra pictures are playing an important role when enhancing reader experience with Shortcut.

Real-estate ads of Huoneistokeskus

Huoneistokeskus, part of Realia group which is the largerst real estate agency in Scandinavia, always has a full page advertisement in Helsingin Sanomat Sunday issue. With Shortcut, they connected the most valuable real estates in sale, called Huoneistokeskus Unique, directly to mobile optimised info pages.

Isku

Isku, the leading provider of interiod design and office furniture in Finland, started to use Shortcut in their print advertising and free catalogues. They have activeated e.g. summer furniture catalogue and regularly use Shortcut in their nation-wide newspaper advertising. Isku Group is a Finnish family company that provides interior design and furniture solutions both for consumers and for offices.

Rautakesko

Rautakesko activated their spring and summer catalogue with Shortcut. How to-videos and product info were connected directly to the pages of the catalogue. They will continue to use the service in all their print advertising. Rautakesko is one of the five largest companies in the European building and home improvement market and leading the market in in Finland. Rautakesko is part of K-Group, K-Group, whose retail sales totalled about €12 billion (VAT 0%) in 2012. The K-Group employs around 45,000 people. K-Group about 2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus.

Discover the new BMW 3

The car manufacturer BMW made the promotion material for the launch of the new BMW 3 Gran Turismo interactive with Shortcut. Consumers could explore the car in different colors, define various wheel designs, see how the car looks with lights switched on, transform the interior to see how much space it has, and explore the fancy interior details. It engaged consumers and left room for creativity. A real high-quality ad.

Win a flight with edelweiss air

The Swiss airline edelweiss air created an interactive ad with Shortcut by connecting their billboard to mobile sweepstakes. By scanning the ad with Shortcut, consumers could directly enter their email address and participate to win an oversea flight to Tampa Florida. Edelweiss in return increased its newsletter database, its Facebook likes and was able to provide much more information with the extra mobile advertising space.

Introducing the 2014 Mitsubishi Outlander

In order to introduce the 2014 Outlander, Mitsubishi has chosen Shortcut to lead potential customers from the billboard to all the great features the car has to offer. By scanning four different icons - standing for design, safety, ecology, and accommodation - consumers could get more information about those topics. Choosing their favorite colors, view trims and options, etc.

Get reduction on Giorgio perfume

Giorgio Armani (together with the retailer Manor) offered a price reduction of 20 Swiss Francs on any of its perfumes or cosmetic products. To get the reduction, consumers scanned one of the billboard ads with Shortcut. Besides the mobile coupon, consumers also got information about the closest location of the store where they could redeem the coupon.

Free tickets with Swisscanto

Swisscanto, a Swiss Investment Foundation made their advertisement campaign more engaging by offering tickets for Switzerland’s financial fair once the user scanned one of their ads with Shortcut. At the same time a video interview of Peter Bänziger, Chief Investment Officer Swisscanto Group, showed some valuable information on the stock market and how to invest money.

Herbert Bay

CEO, co-founded Shortcut, before: 6 years CEO of kooaba, which he co-founded with his friend Till Quack; PhD at ETH Zurich in Computer Vision; passionate off-shore sailor;

Franco Sebregondi

CTO, co-founded Shortcut, before: 3 years Software Engineer at kooaba; 2 years Software Engineer at Restorm, Studied Information Technology at Hochschule Rapperswil; passionate windsurfer;

Severin Schoepke

Senior Software Engineer, before: CTO at Rightclearing; 5 years Senior Software Engineer at Restorm, Studied Computer Science at University in Bern; passionate skier;

Jukka Kiiskinen

Managing Partner, responsible for business development and market expansion.

Janne Isosävi

Managing Partner, responsible for marketing and communications as well as key account management.

Thomas Billeter

Director of the board of multiple startup companies

José Cortes

Director of the board of the NASDAQ company Maxwell Technology Inc and other privately held companies.