Shortcut Media connects the offline world to online experiences using various technologies such as image recognition, QR codes, NFC in order to create Shortcuts that make existing processes easier, cheaper, more time-efficient, and more fun.
For this, we offer complete solutions from the creation of a Shortcut and the actual online experience to real-time analytics. Visit our cases section to see the Shortcuts that are best suited for you and get inspired.
Creating Shortcuts is our mantra. Besides our core business, we try to find wherever possible a smart Shortcut. If you want to find out more, check out our Facebook page http://www.facebook.com/shortcutapp
Shortcut Media was founded in July 2012 as spin-off company of kooaba, the world-leading provider of image recognition technology.
Vision and Mission
We believe that with the raise of mobile Internet, interactivity from offline to online will be ubiquitous and will be an integral part of our daily life.
We see advantages in this technological change and use it in order to create Shortcuts that make existing processes easier, cheaper, and more time-efficient.
Our official offices are located in the center of Zurich, Switzerland, but we love the idea of working paperless and remote.
In order to create a good karma in our company and in the relation with our customers, we try to live and work according five values.
- 1) Customer focus - make customers happy
- 2) Less is more - make everything as easy and lean as possible
- 3) Trust - we trust each other and we trust our peers
- 4) Freedom - having the freedom to work, live, and think unrestrained results in the best output
- 5) Team - we are smart, honest, loyal, humble, and passionate
Herbert Bay - CEO, co-founded Shortcut, before: 6 years CEO of kooaba, which he co-founded with his friend Till Quack; PhD at ETH Zurich in Computer Vision; passionate off-shore sailor;
Franco Sebregondi - CTO, co-founded Shortcut, before: 3 years Software Engineer at kooaba; 2 years Software Engineer at Restorm, Studied Information Technology at Hochschule Rapperswil; passionate windsurfer;
Thomas Billeter - President
José Cortes - Board member