Shortcut is the shortest way from the real world to the online universe. It seamlessly combines image recognition and QR Code scanning in one app.

Image Recognition and QR Code Scanning

Shortcut uses ultra-fast image-recognition technology. It connects real-world objects such as magazines, newspapers, billboards, products and other Shortcut-enabled items with a cool online experience.

Shortcut was the first app to seamlessly combine image recognition and QR Code scanning in one app. Just point the camera at the object. Shortcut will automatically detect whether it is a QR Code or an enabled image and brings you directly to the dedicated online experience.

This is unique about Shortcut

• - Automatically remembers the scans in your mobile history and optionally on Evernote - you only need to scan once
• - First scanner that stores QR Codes to Evernote
• - If Evernote is enabled, it syncs to all your devices
• - Seamlessly uses image recognition and QR Codes
• - Easily lets you share your scans with your friends via Email or social networks
• - Available in multiple languages, English, German, French, Italian, Finnish, Russian, Spanish, Swedish, and Dutch

Download the App for free

With Interactive Print, we offer publishers a reliable product that automatically establishes a print-to-mobile connection for any page of your publication without the need of QR, watermarks or any other ‘keys’ that can interfere with either the editorial or printing process.

Each page will get a mobile equivalent that automatically offers multiple options for readers such as sharing, discussing, or saving interesting articles. You can login to our system via the web and add editorial or commercial content such as links, video, or downloads. Also, you have access to valuable statistics about the usage.

It could not be easier

With Shortcut it has become refreshingly easy to make entire publications interactive. We have been optimizing the process to assure that it can function in time-sensitive situations that we know editors have to manage.

Once you have your account on the Shortcut Manager, simply upload your PDF files to our system when they are ready. The system will automatically add a new issue and all its pages to your account and create a mobile website, for every single page. After as little as 10 to 15 minutes, the entire magazine will be indexed and interactive.

Valuable Statistics

Get access to the ‘when, where & what’s’ to see what readers do with your magazine, newspaper, or printed publication. Statistics are available per issue, per page, or for the whole run.

Find out what pages are most popular amongst your readers. Real-time analytics show the number of interactions (number of clicks) for every page.

If you are interested in making your publication(s) interactive, have a look at our pricing, or contact us

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Prices per month

Publishers
Circulation	Magazines	Newspapers
0-30k	€ 250,-	€ 350,-
30k-100k	€ 550,-	€ 700,-
100k-300k	€ 800,-	€ 1'000,-
300k+	€ 1'000,-	€ 2'000,-
Advertisers	from	€ 500,-
Others	from	€ 200,-

Full Access to Shortcut Manager	Auto upload publications via FTP
Upload unlimited pages	Unlimited reader requests
Valuable analytics	Online customer support

This pricing may be different in your country. Contact us or your local reseller for more information.

The Company

Shortcut Media connects the offline world to online experiences using various technologies such as image recognition, QR codes, NFC in order to create Shortcuts that make existing processes easier, cheaper, more time-efficient, and more fun.

For this, we offer complete solutions from the creation of a Shortcut and the actual online experience to real-time analytics. Visit our cases section to see the Shortcuts that are best suited for you and get inspired.

Creating Shortcuts is our mantra. Besides our core business, we try to find wherever possible a smart Shortcut. If you want to find out more, check out our Facebook page http://www.facebook.com/shortcutapp

Shortcut Media was founded in July 2012 as spin-off company of kooaba, the world-leading provider of image recognition technology.

Vision and Mission

We believe that with the raise of mobile Internet, interactivity from offline to online will be ubiquitous and will be an integral part of our daily life.

We see advantages in this technological change and use it in order to create Shortcuts that make existing processes easier, cheaper, and more time-efficient.

Our Offices

Our official offices are located in the center of Zurich, Switzerland, but we love the idea of working paperless and remote.

Our Values

In order to create a good karma in our company and in the relation with our customers, we try to live and work according five values.

• 1) Customer focus - make customers happy
• 2) Less is more - make everything as easy and lean as possible
• 3) Trust - we trust each other and we trust our peers
• 4) Freedom - having the freedom to work, live, and think unrestrained results in the best output
• 5) Team - we are smart, honest, loyal, humble, and passionate

The Team

Herbert Bay - CEO, co-founded Shortcut, before: 6 years CEO of kooaba, which he co-founded with his friend Till Quack; PhD at ETH Zurich in Computer Vision; passionate off-shore sailor;

Franco Sebregondi - CTO, co-founded Shortcut, before: 3 years Software Engineer at kooaba; 2 years Software Engineer at Restorm, Studied Information Technology at Hochschule Rapperswil; passionate windsurfer;

Thomas Billeter - President

José Cortes - Board member